Cardinal Health
Consumer Health & Wellness [B2C]

NLT Services

Fractional CMO Services, Ecom digital design services, digital branding, CRM data growth

Challenges

  • New Revenue Channel: Creating the first Ecom pilot for the global industry leader Cardinal Health
  • Digital Branding: Developing an extended brand delivering shopping convenience for in-home patients and care givers
  • Digital Transformation: Building a new multi-channel digital platform to serve B2C & B2B Canadians

Next Level Thinking

  • Create an Ecom sub-brand leveraging the brand reputation/halo of the world class brand – Cardinal Health for the pilot
  • Find, intercept and engage influencers (medical community & consumers), buyers (caregivers/consumers) and users (varied home based patients)
  • Launch, create impact and drive awareness for Cardinal Health CareEssentials.ca
  • Deploy cross-platform tactics to maximize customer acquisition

The Results

  • Pilot program launched in 4 weeks
  • Achieved Average Transaction Value of $68 / Bi-Monthly Transaction Frequency
  • 150% M.O.M Growth
  • 40% Decrease In Cost of Acquisition (COA) for extended period