NLT Services
Fractional CMO Services, Ecom digital design services, digital branding, CRM data growth
Challenges
- New Revenue Channel: Creating the first Ecom pilot for the global industry leader Cardinal Health
- Digital Branding: Developing an extended brand delivering shopping convenience for in-home patients and care givers
- Digital Transformation: Building a new multi-channel digital platform to serve B2C & B2B Canadians
Next Level Thinking
- Create an Ecom sub-brand leveraging the brand reputation/halo of the world class brand – Cardinal Health for the pilot
- Find, intercept and engage influencers (medical community & consumers), buyers (caregivers/consumers) and users (varied home based patients)
- Launch, create impact and drive awareness for Cardinal Health CareEssentials.ca
- Deploy cross-platform tactics to maximize customer acquisition
The Results
- Pilot program launched in 4 weeks
- Achieved Average Transaction Value of $68 / Bi-Monthly Transaction Frequency
- 150% M.O.M Growth
- 40% Decrease In Cost of Acquisition (COA) for extended period