Case Studies Worth Sharing


RBC Loyalty & Rewards
New Product Line


Challenges:

  • Create a unique proposition and competitive point of difference for RBC within the hyper-competitive card loyalty industry
  • Curate personalized experiences for RBC coveted cardholders predicated on insights provided by RBC
  • Develop a comprehensive communication plan to retain existing and generate new RBC card members

Results:

  • Created and launched an immersive and proprietary RBC line of experiences nationally
  • Curated a portfolio of regional and national experiences for “Experiences by RBC Rewards” (Pamper, Romance, Adventure, Sports & Entertainment)
  • Activated a fully integrated omni-channel marketing campaign incorporating; broadcast, digital, direct and retail assets
  • KPI's confidential

1st

to market

Ignited

the rewards industry

Multi year

partnership

Kellogg’s Omni Brand Olympic Partnership


Challenges:

  • Create a multi-banner, trade program for Kellogg’s accounts nationally
  • Generate incremental merchandising and display activity
  • Inspire brand loyalty and pantry loading with Kellogg’s collectable Olympic packages
  • Strengthen category leadership position

Results:

  • Evolve into Kellogg Olympic "Mega Portfolio Campaign"
  • 100% key account participation/exceptionally strong consumer off-take
  • Established multi-year partnership with Olympic Associations
  • KPI’s confidential

#1

Kellogg’s event globally

Evolved

into multi-year Program

Official

cereal of Olympic team

Sports & Entertainment AOR


Challenges:

  • Develop, design & build Ticketmaster integrated Sponsorship/Media Proposition
  • Evolve & integrate immersive; traditional, digital & experiential media programs
  • Prospect, qualify, engage and close multi-year partnership categories & clients

Results:

  • 100% sell through of TM Media Assets select years
  • Prospected, acquired and executed multi-year partnership deals with Rogers Canada, Diageo Smirnoff, LG Canada etc.

#1

live sports & entertainment company in North America

15

year AOR

$1.75M

average sales revenue delivered per annum

Retail Brand Category Creation


Challenges:

  • Create original concept for the Canadian Gift Card Mall, a multi-billion dollar industry
  • Introduce & launch “New” Life Experience Gift Card category & brand in Shoppers Drug Mart national retail footprint

Results:

  • Revolutionized the industry and changed the retail gifting landscape in Canada
  • Created a multi-year fully integrated brand-centric advertising content program producing 100+ shows with the #1 TV and Radio station

#1

gift experience in Canada

10,000+

retailers

900+

vendors