Category Case Studies


"Sports Marketing Specialists"

Creating Fans for Brands!


We evaluate, ideate & activate to help consumers participate!

Leverage & activate sports properties
To inspire conversation, consideration & conversion
For national blue chip brands

20

year history licensing sports properties

18

year agency relationship with leading sports partners
Created & activated sports equities for multiple clients

"Entertainment Marketing Specialists"

Motion Pictures, Music, & Live Theatre


We evaluate, ideate & activate to help consumers celebrate!

Leverage & activate premium properties
To inspire conversation, consideration & conversion
For national blue chip brands

18

year history licensing motion picture & music properites

15

year AOR for Ticketmaster Canada
Created & activated entertainment equities for multiple clients

"Gift Card & Prepaid Specialists"

Curating Unforgettable Experiences


We ideate, curate & activate to help consumers anticipate!

Leverage & activate gift experiences
To inspire conversation, consideration & conversion
For national blue chip brands

#1

gift card experience in Canada

10,000+

retailer

900+

experiential partners

"Omni-Channel Content Specialists"

Content “IS” the Strategy


20 year sports & lifestyle omni-channel content experts

Ideate, compose, design & distribute
Sports, entertainment & lifestyle content
Targeting families, men & leisure enthusiasts

100+

million copies of Chill read and enjoyed

#1

golf magazine nationally

#1

minor hockey league nationally
Retail, brand member & consumer models

"Lifestyle/Retail Marketing Specialists"

Celebrating Life After 5 and Weekends


Leveraging leisure, entertainment and sports to help Ontarians unwind & shop The Beer Store


Created lifestyle shopper marketing programs
To inspire conversation, consideration & conversion
And help Canadians Chill after 5 & weekends!

80

million men for rent program

11

touch point in-store shopper program

$24M

incremental gross revenue generated