NLT Services

Fractional CMO Services, Ecom Digital design Services, Digital Branding, CRM Data Growth

Challenges

• New Revenue Channel: Creating the first Ecom pilot for the global industry leader Cardinal Health
• Digital Branding: Developing an extended brand delivering shopping convenience for in-home patients and care givers
• Digital Transformation: Building a new multi-channel digital platform to serve B2C & B2B Canadians

Next Level Thinking

• Create an Ecom sub-brand leveraging the brand reputation/halo of the world class brand – Cardinal Health for the pilot
• Find, intercept and engage influencers (medical community & consumers), buyers (caregivers/consumers) and users (varied home based patients)
• Launch, create impact and drive awareness for Cardinal Health CareEssentials.ca
• Deploy cross-platform tactics to maximize customer acquisition

The Results

• Pilot program launched in 4 weeks
• Achieved Average Transaction Value of $68 / Bi-Monthly Transaction Frequency
• 150% M.O.M Growth
• 40% Decrease In Cost of Acquisition (COA) for extended period