In Market Case Studies


Next Level PROMOTIONAL Solution


Categories: CPG (Salty Snacks, Retail and Entertainment)
Client: Planters Canada & Disney Canada
Category Status: National Category Champion / Global Entertainment Leader

Next Level Insights:

  • Elephants love peanuts! Mr. Peanut - like all of us - loves Dumbo!
  • Planters and Disney are both family classics!
  • Peanuts help Dumbo fly, Dumbo can help Planters fly - off-shelf!

Next Level Opportunity:

  • Joint promotion to drive viewership and consumption through association during a key period - March Break!

Next Level Thinking:

  • License and cross-promote two iconic brands, to drive trade sell in and consumer sell through for Planters, and consideration and box office for Disney!
  • Ignite, influence, inspire and, ultimately, convert consumers at the P.O.S, deploying an integrated campaign; promotionally, socially and experientially!

In Market Launch Date:

  • Q1 2019


Next Level DIGITAL Solution

Category: CPG (Deli & Grocery)
Client: Sardo Foods
Category Status: National Category Champion

Next Level Insights:

  • Canadians consume approximately 800g of one of the healthiest fruits on earth per annum - olives!
  • Globally, nations smaller than Canada consume 10kg per annum?
  • 86% of grocery shoppers use their smartphone at the point-of-sale!

Next Level Thinking:

  • Conversation. Consideration. Conversion!
  • Lead with digital. Integrate social, experiential, and promotional!
  • Extend the 'Olive Branch' of good health to Canadian!
  • Craft, target and amplify a great love story about olives and Sardo, grocery shoppers and Canadian families.

In-Market Launch Date:

  • Q4 2018


Next Level EXPERIENTIAL Solution


Categories: CPG [Salty Snacks & Retail]
Client: Planters Canada
Category Status: National Category Champion

Next Level Insights:

  • Planters and Mr. Peanut are beloved and iconic 100+ year success stories!
  • Everybody has a favourite team, and people naturally associate with, cheer for and want to belong to a team.
  • Post-secondary institutions are quiet commercially, and full to the brim with over 1 million of tomorrow's brand agnostic shoppers.
  • Bonus! When you engage students, you automatically engage their parents and families.

Next Level Opportunity:

  • Blaze a new trail for Planters Canada with impressionable young adults who are living on their own for the first time, buying groceries for the first time, and preparing meals and snacks for the first time - all a text away from Mom and Dad!

Next Level Thinking:

  • Mr. Peanut Goes Back to School with an immersive 7-point, omni-channel platform led by experiential, targeted at spirited University students/fans, teams, alumni, and communities throughout the school year.
  • Intercepted stakeholders on campuses, at homecomings and at marquee events throughout the year.
  • #WhatTeam are you on - Sweet or Salty, Smooth or Crunchy?

In Market Launch Date:

  • Q3 2018 - Q2 2019

Next Level SOCIAL Solution


Categories: Automotive - Consumer shows
Client: Canadian International AutoShow
Category Status: One of Canada’s Largest Consumer Shows [45+ years, 360,000+ attendees]

Next Level Insights:

  • Different archetypes love cars, like cars, or are indifferent to cars.
  • The annual AutoShow is a successful 45-year-old brand that is compelled to renew annually.
  • Consumers attend annually to either review cars, discover trends, or for entertainment.
  • The AutoShow was broadcasting one message to one automotive audience.

Next Level Opportunity:

  • Create automotive relevance to varied archetypes to retain existing and drive new audience and show attendance!

Next Level Thinking:

  • Re-engineered social/digital strategy and thinking, integrating multiple archetype-relevant content strategies, augmenting traditional PR activities, promotion and advertising tactics to inspire new audiences for a mature brand.

In Market Launch Date:

  • Q4 2018