NLT Services
Fractional CMO services, Revenue Growth Consulting, Strategy & Ideation, Geo-targeted Digital Activation, Master Content Planning, Data Growth, Promotional Activation
Challenges
- Awareness: Create regional awareness in Halton Ontario
- Retail Traffic: Drive local & regional vehicular traffic/car counts for a premium facility
- Consumer Database Growth: Create extensive CRM database for future marcom outreach
- Trial & Repeat Visit: Establish Auto Spa as the preferred car wash regionally
- Balancing Sales Periods: Line ups or no lines – daypart & seasonal sales peaks & troughs
- New Evolving Community: time lag for local & regional car counts
Next Level Thinking
- Curate & create distinct Auto Spa audience segments
- Design an immersive, mobile-optimized, automated digital ecosystem to connect drivers
- Drive wash frequency, creating & distributing; daily, weekly, seasonal & annual campaigns
- Develop immersive on-premise & in-community, integrated digital-traditional programs
- Source & secure regional marcom partnerships; RPP (Retail Partner Program) & EPP (Employer Partner Program)
- Re-engineer booking & gift card systems to drive pre – -purchase
Results
- 200% growth in online gift card sales
- 300% growth in targeted consumer database list – first 8 months
- Accelerated traffic growth – experiencing’ time spent waiting’ issues
