Canadian International AutoShow


  • Drive pre & in show attendance for the nation’s largest indoor show – 4th largest auto show globally
  • Create a seamless digital consumer experience to drive awareness and ticket sales pre & in show
  • Understand CIAS audience segments
  • Digitally refresh a 47 year old brand

Next Level Thinking

  • Research and build 10 CIAS archetype-personas
  • Deploy a Search & Social micro-targeted advertising campaign
  • Re-engineer and develop an integrated digital strategy and ecosystem 
  • Activate complementary third party sponsor/vendor promotions to excite and ignite [data capture]
  • Ideate and disseminate a proprietary Master Content Strategy & Calendar by archetype

The Results

  • Record Pre-Show Sales!
  • Record Attendance!
  • Record eCom Sales!
  • NLT anointed Digital AOR for CIAS!


Taking it to the Next Level