Planters Canada
CPG-SALTY SNACKS [B2B-B2C]

NLT Services

Fractional CMO, CRM Database Growth, Strategy & Ideation, Digital/Social Brand Building, Geo-targeted Promotion

Challenges

  • Social Brand Awareness: Socialize Mr. Peanut & Planters product portfolio
  • Consumer Data Growth: Build Planters social audience for future marcom initiatives
  • New product Awareness: Drive Planters new product awareness
  • Purchase Frequency: Inspire usage & consumption of Planters snacks & spreads; more consumers, more snacking, on more occasions

Next Level Thinking

  • Ideate & manage a ‘Planters Master Content’ strategy & calendar – daily, weekly, seasonally 
  • Deploy digital media buys to intercept & engage both healthy & indulgent snackers
  • Create platform specific Planters social brands to ignite consumer following & virality
  • Identify complementary & strategic partnerships to amplify reach & inspire engagement

Results

  • #1 audience growth in snack food in Canada
  • #2 engagement rating
  • 19th largest snack food page in Canada
  • Evolved Amazon to #2 customer for Planters – 24 months

 SUCCESS STORIES

Take Your Business & Brand To The Next Level