Challenges
- Generate audience & member insights, intelligence and loyalty
- Drive consideration and conversion for national & regional leading brands; Golf Canada, Clublink, OMHA and The Beer Store
- Create member and consumer added value – simultaneously driving incremental revenue
Next Level Thinking
- Publish, disseminate and manage print, digital and social brands to engage and retain consumers and members
- Activate integrated promotions to ignite data capture
- Celebrate the aspirational lifestyle of golf, the simplicity of a beer with friends and the national passion for minor hockey
Results
- Engaged 150 Million plus national readers over 15 year publishing tenure!
- Golf Canada and Chill regarded as category leading brands – PMB!
- Collaborated with blue-chip multinational advertising partners; Unilever, P & G, Visa, Rogers, Campbells, Nike, Recipe Unlimited, etc.
