Challenges
- Limited Sales & Marketing Resource Budget
- Minimal Brand Awareness
- Complex sales process & communication – Long sales cycle
- Hyper-competitive national sustainability market
- Partially transformed digital, social outbound ecosystem
- Lacking Strategic Horizon Plan: Brand & Sales
- Transformative industry – demands intense education: B2B Asset Owners, Procurement, Facility & Project Managers
- Aligning Sustainability with Affordability
Next Level Thinking
- Develop a multi year horizon plan & blue print: brand, commerce and channel
- Research, create and deploy an Enersavings proprietary, integrated, efficient and omnichannel digitally led ecosystem (retooling and immersing – web, email, text, content, SEO, social, trade shows, and PR )to elevate brand awareness & gain consideration from qualified, segmented B2B buyers
- Design, incorporate an automated lead nurturing workflow to simplify and guide prospects through the complex sales funnel.
Results
Brand:
- Refreshed and repositioned B2B brand – elevating Enersavings brand awareness & profile nationally
- Garnered 2.5 billion targeted impressions and $2.1 Million in qualified media nationally on a micro-budget (Broadcast, Digital, Print))
Communication:
- Simplified and relaunched the Enersavings B2B Brand & Value Proposition, Disseminating the ‘Enersavings 6-5-4-1’ (6 Products, 5 Services, 4 Channels, 1 Point of Contact)
Qualified Sales:
- Market Qualified Leads: generated highest
- Generated $84 Million New Sales Pipeline (Market Qualified, Active)