Ener Saving
Green Energy & Sustainability

Challenges

  • Limited Sales & Marketing Resource Budget
  • Minimal Brand Awareness
  • Complex sales process & communication – Long sales cycle
  • Hyper-competitive national sustainability market
  • Partially transformed digital, social outbound ecosystem
  • Lacking Strategic Horizon Plan: Brand & Sales
  • Transformative industry – demands intense education: B2B Asset Owners, Procurement, Facility & Project Managers
  • Aligning Sustainability with Affordability

Next Level Thinking

  • Develop a multi year horizon plan & blue print: brand, commerce and channel
  • Research, create and deploy an Enersavings proprietary, integrated, efficient and omnichannel digitally led ecosystem (retooling and immersing – web, email, text, content, SEO, social, trade shows, and PR )to elevate brand awareness & gain consideration from qualified, segmented B2B buyers
  • Design, incorporate an automated lead nurturing workflow to simplify and guide prospects through the complex sales funnel.

Results

Brand:

  • Refreshed and repositioned  B2B brand – elevating Enersavings brand awareness & profile nationally
  • Garnered 2.5 billion targeted impressions and $2.1 Million in qualified media nationally on a micro-budget (Broadcast, Digital, Print))

Communication:

  • Simplified and relaunched the Enersavings B2B Brand & Value Proposition, Disseminating the ‘Enersavings 6-5-4-1’ (6 Products, 5 Services, 4 Channels, 1 Point of Contact)

Qualified Sales:

  • Market Qualified Leads: generated highest 
  • Generated $84 Million New Sales Pipeline (Market Qualified, Active)

WORTH SHARING

Taking it to the Next Level