Challenges
- Create regional awareness in the Oakville, Mississauga, Milton & Burlington markets
- Establish Auto Spa as the preferred car wash regionally activating habit-forming programming
- Drive data capture and vehicular traffic
Next Level Thinking
- Curate and create distinct Auto Spa audience segments
- Design an immersive, mobile-optimized, automated digital-social ecosystem to connect drivers
- Drive wash frequency, creating and disseminating; daily, weekly, seasonal, and annual content campaigns
- Develop immersive on-premise and in-community, integrated digital-traditional programs
- Source and secure regional marcom partnerships; RPP (Retail Partner Program) and EPP (Employer Partner Program)
- Re-engineer booking and gift card systems to drive pre-purchase
Results
- 300% growth in consumer list size in the first 8 months!
- 200% growth in online gift card sales!
