Challenges
- Curate and create audiences for Addalock in North America
- Create awareness to North American consumers for the Addalock Portable Door Lock product
- Create and additional and reliable revenue channel
Next Level Thinking
- Develop an omni channel sales strategy
- Ideate and distribute education & awareness programming to simplify product benefits and application
- Brand refresh to differentiate Addalock in the crowded door lock market
- Introduce buyers to Addalock through Amazon to develop dual eCommerce sales platforms
Results
- 50% Y.O.Y growth since Amazon product launch in 2015!
- 100% Y.O.Y growth 2019!
- Worldwide sales – Amazon top channel!
- Top 5% Amazon seller
- #9 ranked product, Amazon doors category!
