Challenges
- Drive value for NETS members
- Drive awareness to consumers of NETS existence
- Improve communication between association members
Next Level Thinking
- Develop turnkey membership website
- Segment consumer & member messaging
- Develop mobile “Neighbourhood Toystore” app for consumers
Results
- Site re-engineer, design and build, resulted in frictionless commercial journey
- Amazon evolved to a top sales channel within 6 months
- Continued New Product Development & Line Extensions i.e. Paintball, Skateboarding
