Challenges
- Evaluate and re-engineer Aegis global ecom platform to generate sales!
- Line extensions – consider alternative uses for Aegis product beyond hockey
Next Level Thinking
- Reformulate, refresh and relaunch the Aegis website to produce a fluid customer journey
- Capitalize on the burgeoning Amazon marketplace, top augment traditional retail sales
Results
- Site re-engineer, design and build, resulted in frictionless commercial journey
- Amazon evolved to a top sales channel within 6 months
- Continued New Product Development & Line Extensions i.e. Paintball, Skateboarding
