NLT Services
Revenue Growth Consulting, Brand Refresh, North American Channel Development, Master B2B Content Planning, Digital Transformation, CRM Data Growth, Automated Lead Gen, PR
Challenges
- Pre-Event Revenue: Drive pre & in show attendance for the nation’s largest indoor show – 4th largest auto show globally
- Digital Transformation: Create a seamless digital consumer experience to drive awareness & ticket sales pre & in show
- In-Event Traffic: Understand CIAS audience segments
- Brand Revitalization: Digitally refresh a 48 year old brand
Next Level Thinking
- Research & build 10 CIAS archetype-personas
- Deploy a search & social micro-targeted advertising campaign
- Re-engineer & develop an integrated digital strategy & ecosystem
- Activate complementary 3rd party sponsor/vendor promotions to excite & ignite data capture
- Ideate & disseminate a proprietary ‘Master Content Strategy’ & Calendar by archetype
The Results
- Record Pre-Show Sales
- Record Attendance
- Record eCom Sales
- 3 Year Contract Extension
