NLT Services

Revenue Growth Consulting, Sponsorship Assist, Social Brand Refresh,  Master B2B Content Planning,  Digital Transformation, Event Ticket Drives, CRM Data Growth, PR

Challenges

• Brand Revitalization: Digitally refresh a 48 year old brand
  New Audience Development; Research, refine CIAS consumer archetypes
• Digital Transformation: Create a seamless digital consumer experience to drive awareness & ticket sales pre & in-show
• Pre-Event Revenue: Drive pre & in-show attendance for the nation’s largest indoor show – 4th largest auto show globally

Next Level Thinking

• Re-engineer & develop an integrated digital strategy & ecosystem
• Research & build 10 CIAS archetype-personas
• Ideate & disseminate a proprietary ‘Master Content Strategy’ & Calendar by archetypes
• Deploy search & social micro-targeted advertising campaigns
• Activate complementary 3rd party sponsor/vendor promotions to excite & ignite data capture

The Results

• Record Pre-Show Sales
• Record Attendance
• Record eCom Sales
• Sales Assist with 3 Key Long-term Sponsors
• 3 Year Contract Extension