Challenges
- Drive pre & in show attendance for the nation’s largest indoor show – 4th largest auto show globally
- Create a seamless digital consumer experience to drive awareness and ticket sales pre & in show
- Understand CIAS audience segments
- Digitally refresh a 47 year old brand
Next Level Thinking
- Research and build 10 CIAS archetype-personas
- Deploy a Search & Social micro-targeted advertising campaign
- Re-engineer and develop an integrated digital strategy and ecosystem
- Activate complementary third party sponsor/vendor promotions to excite and ignite [data capture]
- Ideate and disseminate a proprietary Master Content Strategy & Calendar by archetype
The Results
- Record Pre-Show Sales!
- Record Attendance!
- Record eCom Sales!
- NLT anointed Digital AOR for CIAS!
