Challenges
- Socialize Mr. Peanut and Planters product portfolio
- Induce consumption of Planters snacks & spreads; more consumers, more snacking, on more occasions
- Drive Planters new product awareness
- Build Planters social audience for future marcom initiatives
Next Level Thinking
- Ideate and manage a Planters Master Content Strategy and Calendar; daily, weekly, monthly and seasonally
- Deploy digital media buys to intercept and engage both healthy and indulgent snackers
- Create Planters social platforms to ignite consumer following and virality
- Identify complementary and strategic partnerships to amplify reach and inspire engagement i.e. Disney Dumbo & Planters Peanuts
Results
- #1 audience growth in snack food in Canada!
- #2 engagement rating!
- 19th largest snack food page in Canada!
- Evolved Amazon to #2 customer for Planters – 24 months!
