Canadian International AutoShow
AUTOMOTIVE LIFESTYLE [B2C]

Challenges

  • Generate audience & member insights, intelligence and loyalty 
  • Drive consideration and conversion for national & regional leading brands; Golf Canada, Clublink, OMHA and The Beer Store
  • Create member and consumer added value –  simultaneously driving incremental revenue

Next Level Thinking

  • Publish, disseminate and manage print, digital and social brands to engage and retain consumers and members
  • Activate integrated promotions to ignite data capture
  • Celebrate the aspirational lifestyle of golf, the simplicity of a beer with friends and the national passion for minor hockey

The Results

  • Engaged 150 Million plus national readers over 15 year publishing tenure!
  • Golf Canada and Chill regarded as category leading brands – PMB!
  • Collaborated with blue-chip multinational advertising partners; Unilever, P & G, Visa, Rogers, Campbells, Nike, Recipe Unlimited, etc.

WORTH SHARING

Taking it to the Next Level