Challenges
- Increase usage occasions for Saputo products beyond traditional usage periods
- Drive retail traffic & pre-shop awareness
- Activate sell-through in-store at Saputo P.O.S Cheese Bunkers
- Drive email acquisition
Next Level Thinking
- Generate conversation & consideration for Saputo in the coveted Outdoor Entertainment season
- Incent consideration and trial with premium recipes & coupons
- Generate data capture leveraging consumer promotions
The Results
- 90% sell-in and P.O.S activation within Saputo key grocery accounts, nationally!
- Sustained program for 12 weeks in-store!
- Awarded fall campaign in lieu of Outdoor Entertainment program and results!
