CPG-Specialty Cheeses [B2B-B2C]


  • Increase usage occasions for Saputo products beyond traditional usage periods
  • Drive retail traffic & pre-shop awareness 
  • Activate sell-through in-store at Saputo P.O.S Cheese Bunkers
  • Drive email acquisition

Next Level Thinking

  • Generate conversation & consideration for Saputo in the coveted Outdoor Entertainment season
  • Incent consideration and trial with premium recipes & coupons 
  • Generate data capture leveraging consumer promotions

The Results

  • 90% sell-in and P.O.S activation within Saputo key grocery accounts, nationally!
  • Sustained program for 12 weeks in-store!
  • Awarded fall campaign in lieu of Outdoor Entertainment program and results!


Taking it to the Next Level