Challenges
- Intercept, engage & convert key economic buyers from 5 distinct channels; farms, veterinarians, pet boarding, grooming & shelter facilities
- Optimize Ogena assets and customer journey
- Create and automate an Ogena turnkey digital marcom ecosystem
- Curate, create & activate Ogena distinct dealer & channel segments
Next Level Thinking
- Engineer, design, build, promote and amplify an integrated North American digital growth strategy
- Create B2B archetype channels/profiles and segmented communication plans for dealers and end-users
- Integrate communication platforms: digital, social, PR, & traditional [trade shows]
- Create and manage a proprietary Master Social Content Plan [digital, social, video, web, traditional]
Results
- Forecasted as the highest growth channel for 2021-2022!
- Digital solution, #1 source for lead-gen!
- Cost mitigation via automation implementation!
