NLT Services
Fractional CMO Services, Revenue Growth Consulting, Brand Refresh, North American Channel Development, Master B2B Content Planning, Digital Transformation, CRM Data Growth, PR, Automated Lead Gen
Challenges
- Brand Refresh: Refresh Ogena brand & asset kit- transforming for digital outreach
- B2B Buyer Awareness: Intercept, engage & convert key B2B economic buyers from 5 distinct channels; farms, veterinarians, pet boarding, grooming & shelter facilities
- Sales Automation: Create & automate an Ogena turnkey digital marcom ecosystem
- Channel Marketing: Curate, create & activate Ogena distinct dealer & channel segments
Next Level Thinking
- Engineer, design, build, promote & amplify an integrated North American digital growth strategy
- Create B2B archetype channels/profiles & segmented communication plans for dealers & end-users
- Integrate communication platforms: digital, social, PR, & traditional [trade shows]
- Create and manage a proprietary Master Social Content Plan [digital, social, video, web, traditional]
Results
- Digital transformation completed, #1 source for lead-gen & CRM
- Cost mitigation via automation implementation
- Transformed digital process serves as the sales & operations hub for Ogena Solutions in North America
