NLT Services
Fractional CMO & CRO services, Revenue Growth Consulting, Strategy & Ideation, Master Content Planning, Sponsorship & Partnership Representation, Shopper Marketing, Data Growth, Joint Promotion, Geo-targeted Digital & Retail Activations
key Challenges
- New Revenue Growth: New revenue growth, leveraging & bundling holistic asset
- Category Perception: Elevate the perception of beer, the beer category & the beer lifestyle
- Shopping Experience: Improve the in-store shopping experience for TBS consumers
- Sales Velocity: Inspire usage occasions to impact conversion of beer sales at TBS
- Value Proposition: Add value to complement the purchase price of a 24 case of beer
- Brand Differentiation: The Beer Store is the exclusive retailer of the 24 pack size
- Competitive Differentiation: LCBO is one of the largest alcohol retailers globally & competitive to The Beer Store – TBS has 375 flavors & varied pack sizes
Next Level Thinking
- Create an immersive & proprietary in-store shopper marketing program & experience to enhance the TBS consumer journey
- Deploy geo-targeted digital, traditional & social media campaigns to inspire usage occasions & ignite data capture
- Leverage entertainment, sports & lifestyle partnerships i.e.; food & music pairings to elevate the perception of beer
- Create, manage & distribute an immersive & complementary lifestyle branded content platform – ‘CHILL’ – Celebrating Everything After 5 Weekends!
- Ideate, represent & activate a 10 Year B2B Sponsor/Media Revenue Program – “80 Million Men For Rent”
- Develop an immersive 11 touch point program – activating multinational B2B blue-chip partners, serving millions of consumers monthly.
Results
- Generated $24 million in incremental revenue for TBS [$2 million per annum]
- Saved in excess of $16 Million ($1.4 Million per annum) in shopper marketing program
- 85% 3rd party partner renewal rate i.e. Campbells, Visa, Rogers, P&G, Conagra
- Acquired robust email consumer database for future marketing outreach
- Exclusive Marketing A.O.R & Omnichannel Content Publisher for 12+ year term
- CHILL considered #1 Men’s Magazine & Top 20 All magazines, nationally
