NLT Services
Fractional CMO & CRO Services, Revenue Growth Consulting, Strategy & Ideation, Master Content Planning, Geo-targeted Digital &Field Activations, CRM Database Growth, Sponsorship & Partnership Consulting, Promotion Activation
Challenges
- Data Insights: Generate audience & member insights & intelligence
- Revenue Growth: Drive B2B & B2C consideration & conversion for national & regional leading brands; Golf Canada, Clublink, Hockey Canada & The Beer Store B2C (members/consumers) B2B (sponsors/partners)
- Enhance Value Proposition: Create member & consumer added value & drive incremental revenue
Next Level Thinking
- Ideate, create, disseminate & manage proprietary omnichannel media assets per brand (digital, social & print brands) to engage & retain consumers/members/sponsors
- Activate integrated promotions to ignite data capture
- Celebrate the aspirational lifestyle of; golf, a beer with friends & the passion for hockey
Results
- Engaged 150 Million + national leaders over 15 year publishing tenure!
- Golf Canada and Chill regarded as category leading brands – PMB!
- Engaged & collaborated with blue-chip multinational advertising partners; Unilever, P & G, Visa, Rogers, Campbells, Nike, Recipe Unlimited, etc.
