NLT Services:
Fractional CRO Services, Growth Consulting, Strategy & Ideation, Geo-targeted Digital Activation, Data Capture, CRM Development, B2B Partnership Development, Experiential, Promotion & Retail Activation
key Challenges
- Revenue: Drive new and incremental revenue stream leveraging digital + assets
- Consumer Experience: Mitigate consumer frustration i.e. ticket surcharges
- Data Capture: Acquire & build critical consumer data for future revgen initiatives
- Asset Leverage: Access to celebrity & a world class spectrum of sports/entertainment properties
- Consumer Discontent: Consumers frustrated with level of ticket surcharges
Next Level Thinking
- Evaluate, create, integrate & build a compelling & competitive ‘Ticketmaster B2B Media Program & Package’ – combining, traditional, digital & experiential assets
- Identify, prospect, plan, qualify, engage & close multi-year partnerships with complementary blue partners
- Ticketmaster #1 Live Sports & Entertainment Company in North America
- Optimize assets to create partner consumer contests to add value to consumer journey/experience & drive data capture
- Multinational consumer brands seeking to differentiate via leveraging the excitement, image aura & halo of sports & entertainment to drive engagement
Results
- Generated $4+ million per annum in new 3rd party incremental revenue
- Created proprietary, integrated 7 touch point B2B media/sponsorship program
- Created extensive consumer database for future revgen growth
- Enhanced the T.M consumer experience leveraging added client partnerships
- 100% sell through of TM Media Assets in select years
- Prospected, acquired & executed multi-year sponsorship partnerships & deals with best in class brands i.e., LG Canada, Rogers Canada, Smirnoff etc.
- Original sponsorship program & agency partnership enjoyed a 15 year term
