NLT Services:
Fractional CMO & CRO services, Strategic Growth Planning, Revenue Development, Brand Refresh & Differentiation, Digital Ecosystem Development, Automated Lead Nurturing, Omnichannel Marketing & PR
key Challenges
- Revenue Planning: Complex sales process & communication – long sales cycle
- Revenue Growth: Drive Market Qualified Leads (MQL) – provincially & nationally
- Digital Sales Process: Limited sales & marketing budget – lacking digital ecosystem
4. Avg. Transaction: Increase Avg.transaction value via product/service bundling
5. Brand Differentiation: Differentiate Enersavings in the hyper-competitive industry - Brand Awareness: Strong brand & value proposition – yet minimal brand awareness
- Value Proposition: Aligning sustainability with affordability for both B2B & B2C
8. RFP Consideration & Channel Planning: Transforming industry mandates intense education to key influencers & buyers – B2B Building Asset Owners & Managers (Procurement, Facility & Project Mgrs.)
Next Level Thinking
- Develop a multi year revenue growth plan & blue print – by channel & product
- Research, create & deploy an Enersavings proprietary, integrated, efficient and ‘Digitally Led’ ecosystem (retool & launch: web, email, text, content, SEO, social, trade shows, PR ) to ignite Enersavings consideration & participate in RFP’s from qualified, segmented B2B buyers
- Design & incorporate an ‘Automated Lead Nurturing’ process to simplify & guide prospects through the complex sales funnel.
Results
Market Qualified Sales:
- Market Qualified Leads: generated highest & consistent MQL (6 Quarters)
- Generated $84 million in ‘New MQL-Revenue Pipeline’ over 2 year contract
Brand:
- Refreshed, repositioned, differentiated & relaunched B2B/B2C brand, elevating Enersavings brand awareness & profile to industry nationally
- Garnered 2.5 billion targeted impressions & $2.1 million in earned media nationally on a micro-budget (Broadcast, Digital, Print)
Communication:
- Simplified & relaunched the ‘Enersavings’ B2B brand & value proposition, disseminating the ‘Enersavings 6-5-4-1’ (6 products, 5 services, 4 channels, 1 point of contact)
