NLT Services
Fractional CMO services, Revenue Growth Consulting, Strategy & Ideation, Media Buying, Geo-targeted Digital Activation, Experiential, Promotion, Retail Activation
key Challenges
- Geo Local-Awareness: Need to get consumer to the Mr. Lube In walmart first
- Store In Store Awareness: Lack of shopper awareness of Mr Lube stores in Walmarts
- Traffic: Underperforming – success required ‘7 Cars A Day’ at 150 Mr Lubes in Walmart
- Revenue: 1. Ignite car counts 2. Increase frequency 3. Increase transaction per visit
- Date Capture: Require geo-targeted data capture per store, for future revgen initiatives
Next Level Thinking
- Walmart enjoys 1+ Million consumers weekly – nationally
- Mr Lube is one of Canada’s leading automotive service brands nationally
- Average time spent shopping at Walmart – approximately 32.8 minutes
- Average duration of a Mr Lube oil or tire change – 25 minutes
- Create hyper-local awareness & consideration for seasonal services
- Deploy a hyper-local omnichannel; digital, experiential, promotional, data capture & social campaign – Snow Today! Tires Tomorrow!
- Intercept, engage & influence Walmart consumers to create in-store awareness & drive trial – From the Walmart parking lot to the Mr Lube check in!
- Leverage Walmart assets: parking lots, front of store/lobby events, direct sales, & in-store advertising
- Promote convenience, saving time, speed & value!
Results
- 38% Winter Tire Y.O.Y sales increase
- Increased awareness & traffic to Mr. Lube stores in Walmart nationally deploying integrated playbook
- Mr. Lube extended original campaign to 3 year equity
