NLT Services
Fractional CMO, CRM Database Growth, Strategy & Ideation, Digital/Social Brand Building, Geo-targeted Promotion
Challenges
- Social Brand Awareness: Socialize Mr. Peanut & Planters product portfolio
- Consumer Data Growth: Build Planters social audience for future marcom initiatives
- New product Awareness: Drive Planters new product awareness
- Purchase Frequency: Inspire usage & consumption of Planters snacks & spreads; more consumers, more snacking, on more occasions
Next Level Thinking
- Ideate & manage a ‘Planters Master Content’ strategy & calendar – daily, weekly, seasonally
- Deploy digital media buys to intercept & engage both healthy & indulgent snackers
- Create platform specific Planters social brands to ignite consumer following & virality
- Identify complementary & strategic partnerships to amplify reach & inspire engagement
Results
- #1 audience growth in snack food in Canada
- #2 engagement rating
- 19th largest snack food page in Canada
- Evolved Amazon to #2 customer for Planters – 24 months
