NLT Services
Fractional CMO, B2B Trade & Channel Marketing, Strategy & Ideation, Geo-targeted Digital Activation, Content Creation, Data Growth, Promotion, Retail Activation
Challenges
- Purchase Frequency: Increase usage occasions for Saputo products beyond traditional usage periods
- Pre-Shop & Pre-Store Awareness: Drive retail traffic & pre-shop awareness
- In-Store Awareness: Activate sell-through in-store at Saputo P.O.S Cheese Bunkers
- Data capture: Grow consumer database – email social, SMS
Next Level Thinking
- Generate conversation & consideration for Saputo in the coveted ‘Fall Outdoor Entertainment’ season
- Incent consideration & trial with premium recipes & coupons
- Generate consumer data capture leveraging digital consumer promotions
- One of the nations leading cheese & dairy brands
- Low selling season
- Desire to increase usage occasions
The Results
- 90% sell-in to targeted key grocery accounts nationally
- 80% Saputo P.O.S activated in key accounts
- Sustained 12 week in-store program
- Awarded fall campaign in lieu of Outdoor Entertainment program results
