Challenges
- Increase awareness for olives and antipasti as functionally nutritious foods and versatile snacks
- Increase usage occasions and national per capita consumption relative to similar countries
- Build brand awareness & equity for category-leading – Sardo Foods
Next Level Thinking
- Engineer and design an immersive and integrated digital-social ecosystem to help shoppers navigate pre and post-shop
- Create a clear brand voice and Sardo social brand/content plan to align Sardo with quality, tradition and variety
- Win the War BEFORE the Store – Hyper target 8 varied archetypes – engage prior to shopping
- Create strategic & complementary partnerships to amplify the experience and mitigate marcom investment
- Identify and activate at non-traditional events to drive awareness, trial, and data capture
Results
- 400% increase in Social media audience in 1 year – Sardo ranked top 1% in websites nationally!
- 10,000% increase in online consumer engagement – highest engagement in the industry!
- Record sell-through at grocery for Sardo Foods!
- New key account activation!
