NLT Services
Fractional CMO & CRO services, Revenue Growth Consulting, Strategy & Ideation, Master Content Planning, Sponsorship & Partnership Representation, Shopper Marketing, Data Growth, Joint Promotion, Geo-targeted Digital & Retail Activations
key Challenges
- Creating a rewarding in-store/online shopping experience for TBS consumers dwelling
- Elevate the perception of beer, the beer category & the beer lifestyle
- Create added value to complement the purchase price of a case of beer
- Inspire usage occasions to impact conversion of beer sales at The Beer Store in Ontario
- The Beer Store was the exclusive retailer of beer in Ontario (select pack sizes)
- LCBO is one of the largest alcohol retailers globally & competitive to The Beer Store
- Premium consumer shopping experience at LCBO, transactional experience at TBS
- Perception issues & opportunities with the beer category & beverage
Next Level Thinking
- Create an immersive & proprietary in-store shopper marketing program & experience to enhance the TBS consumer journey
- Deploy geo-targeted digital, traditional & social media campaigns to inspire usage occasions & ignite data capture
- Leverage entertainment, sports & lifestyle partnerships i.e.; food & music pairings to elevate the perception of beer
- Create, manage & distribute an immersive & complementary lifestyle branded content platform – ‘CHILL’ – Celebrating Everything After 5 Weekends!
- Ideate, represent & activate a 10 Year B2B Sponsor/Media Revenue Program – “80 Million Men For Rent”
- Develop an immersive 11 touch point program – activating multinational B2B blue-chip partners, serving millions of consumers monthly.
Results
- Generated $24 million in incremental revenue for TBS [$2 million per annum]
- Saved in excess of $16 Million ($1.4 Million per annum) in shopper marketing program
- 85% 3rd party partner renewal rate i.e. Campbells, Visa, Rogers, P&G, Conagra
- Acquired robust email consumer database for future marketing outreach
- Exclusive Marketing A.O.R & Omnichannel Content Publisher for 12+ year term
- CHILL considered #1 Men’s Magazine & Top 20 All magazines, nationally
