Planters Canada
CPG-SALTY SNACKS [B2B-B2C]

Challenges

  • Drive value for NETS members
  • Drive awareness to consumers of NETS existence
  • Improve communication between association members

Next Level Thinking

  • Develop turnkey membership website
  • Segment consumer & member messaging
  • Develop mobile “Neighbourhood Toystore” app for consumers

Results

  • Site re-engineer, design and build, resulted in frictionless commercial journey
  • Amazon evolved to a top sales channel within 6 months
  • Continued New Product Development & Line Extensions i.e. Paintball, Skateboarding

WORTH SHARING

Taking it to the Next Level